Comments regarding our CSR Report 2010

Feedback from Inside and Outside the Company

Selected comments and impressions received via the CSR Report 2010 survey

  • When I first read one of Mitsui Chemicals' reports in 2008, it was unclear who the report was aimed at based on the contents. Things have improved however, and the report now makes for comprehensive reading. (Female office worker, 30s)
  • Despite being an abridged version, the printed edition of the report still feels like it contains a lot of information. (Male office worker, 30s)
  • It is good to see that the company is openly reporting negative information, such as details of accidents. (Male office worker, 30s)
  • Although chemical companies have a bad image in terms of their environmental impact, I was left with a strong impression that Mitsui Chemicals is doing more than enough to improve its operations and make up for that. (Female office worker, 30s)
  • I was struck by the length of the report. I think more people would read the report if it was shorter. (Female student, 20s)
  • I don't know much about chemicals, but I was still very impressed by Mitsui Chemicals' environmentally friendly development activities, in areas such as CO2 fixation. I would like to have seen figures for childcare leave taken by male employees. (Female office worker, 40s)
  • It's hard to tell what Mitsui Chemicals is trying to focus on. I had trouble working out which parts to read intensively. (Female, unemployed, 20s)
  • It was great that the report started by addressing an accident. That really made me appreciate the company's serious commitment to safety. (Male, retired, 60s)

Third-party comments regarding CSR Report 2010 (summary)

Eiichi Adachi (Head of ESG Research Center, Japan Research Institute)

  • Strong focus on special feature (harnessing non-fossil resources) and progress reports
  • Would like to see product safety data extended to other reports from next year onwards
  • Would like to see reduction targets for transferred volumes of substances subject to the PRTR Law
  • Good report on the Shimonoseki accident, but would like to see full information on the causes of accidents and preventive measures
  • Would like to see long-term projections for greenhouse gas reductions

Mika Takaoka (Professor, College of Business, Rikkyo University)

  • Definite focus on contributing to society through core business activities
  • Clear emphasis on the fact that being a “good and trustworthy company” depends on the performance of all divisions and organizations, and an admirable commitment to frontline operations
  • Excellent two-way discussion and communication initiatives such as Two-way Communication Discussion
  • Would like to see a greater focus on supply chain initiatives, including overseas operations
  • Need to draw up a road map for the encouragement of success of female employees

Main improvements incorporated into CSR Report 2011

Based on the survey results and third-party comments that we received, we have made the following improvements to our 2011 report.

  1. Continued to report and follow up on progress with CO2 fixation trials and related challenges
  2. Continued to implement and report on ongoing Two-Way Communication Discussion activities
  3. Made improvements to the sequence of items, layout and other aspects of our website to make it more accessible
  4. Made distinctions between online and printed versions clearer and structured report around key information
  5. Made every effort to improve readability as part of the editing process (layout, colors, etc.)