Working with our Customers
Marketing “Meister” system
In the constantly changing world in which we live these days, it is no easy matter to identify customers' needs quickly and accurately and meet their requirements.
That is why in July 2010 we introduced the Marketing “Meister” system , in an effort to recognize the actions and attitudes of individuals who provide outstanding customer service and serve as an example to other members of the Mitsui Chemicals Group. Marketing is about more than just selling products. It is essential to get more involved than that, to get customers to tell you what they want and what they are struggling with, and to work with them to resolve problems if necessary. Here at the Mitsui Chemicals Group, we believe that attitude is crucial to earning the customer's trust and building a close, friendly relationship. We intend to select one or two members every year, based on recommendations from Business Sector General Managers and the approval of Business Sector Directors.
