Protecting Our World Heritage Project
CSR Project Video in Yakushima now released
March 16, 2017
Mitsui Chemicals, Inc.
Mitsui Chemicals Industrial Products Ltd.
As the first round of the Mitsui Chemicals Group’s Protecting Our World Heritage Project series, Mitsui Chemicals, Inc. (President & CEO: Tsutomu Tannowa) and Mitsui Chemicals Industrial Products Ltd. (President: Shu Saito) donated benches in September 2014 to Yakushima Town (Mayor：Koji Araki), which sought to increase the attractiveness of the island as a UNESCO World Natural Heritage site.
These benches were made by Yakushima cedar craftsman, using thinning cedar lumber. The benches are applied with the wood protective paint NONROT™.
As a World Natural Heritage site, Yakushima Town receives a number of tourists from home and abroad. However, it lacked benches where a visitor could relax, admire the beautiful scenery, or take a break, and the town had recognized this as an issue. Consequently, this project got underway.
With the cooperation of Yakushima Town, Mitsui Chemicals and Mitsui Chemicals Industrial Products created a video, introducing how the benches were manufactured and repainted as part of the CSR activities. Please see our activity, as well as Yakushima’s beautiful nature.
With ultra water-repellency, UV resistance, anti-septic / anti-fungal / anti-insect properties, NONROT™ is highly safe paint which maximizes the breathability (humidity control) that wood naturally possesses. It does not disturb the breathing of wood, allowing it to release the refreshing wood aroma.