Social Activities

Environment Communication

Maintaining Benches with Wood Protective Paint NONROT™

As part of the Mitsui Chemicals Group’s Protecting Our World Heritage Project series, Mitsui Chemicals, Inc. and affiliate Mitsui Chemicals Industrial Products Ltd. donated 12 benches in September 2014 to Yakushima Town, which sought to increase the attractiveness of the island as a UNESCO World Natural Heritage site. These benches were made by Yakushima cedar craftsman, using thinning cedar lumber. The benches are applied with Mitsui Chemicals’ wood protective paint NONROT™.
As a World Natural Heritage site, Yakushima Town receives a number of tourists from home and abroad. However, it lacked benches where a visitor could relax, admire the beautiful scenery, or take a break, and the town had recognized this as an issue. Consequently, this project got underway. As it has been over two years since these benches were donated, Mitsui Chemicals repainted them in fiscal 2016 with the cooperation of Yakushima Town given the need for regular maintenance.

NONROT™:
With ultra water-repellency, UV resistance, anti-septic / anti-fungal / anti-insect properties, NONROT™ is highly safe paint which maximizes the breathability (humidity control) that wood naturally possesses. It does not disturb the breathing of wood, allowing it to release the refreshing wood aroma.


A bench donated to Yakushima protected by NONROT™

Wildlife Survey on Rice Fields Providing Opportunities to Learn about Biodiversity

Mitsui Chemicals’ affiliate Mitsui Chemicals Agro, Inc. (MCAG) held the Wildlife Survey of Rice Fields together with JA (Japan Agriculture) Asahina (Taiwa Town, Kurakawa-gun, Miyagi Prefecture) on June 14, 2016. MCAG has been conducting these surveys each year since 2012, which involves giving JA members, agricultural organizations, farmers, and consumers an opportunity to investigate what organisms live in rice fields while also facilitating serious consideration about agriculture, food, and the environment going forward.
Not only involved in sales of agrochemicals, MCAG surveys the effects of agrochemical use on wildlife in rice paddies, which is useful for the improvement and development of agrochemical products. Further, MCAG conducts wildlife surveys, and we publish results summaries of these wildlife surveys that certify that rice was grown in rice paddies inhabited by a wide variety of wildlife, which contributes to adding value to local rice.
This year, 14 grade three students from Tsurusu Elementary School located in Taiwa Town participated in the survey, during which they observed a diverse variety of wildlife living in rice paddies while learning about the importance of growing rice in harmony with the environment. Moreover, the survey identified 19 different organisms living in rice fields, with some children commenting that this was their first time seeing fireflies, catching dragonfly larvae and large crayfish was a lot of fun, and seeing so many different types of living things in the fields was a surprise.
In addition, MCAG jointly put on Rice Field Wildlife exhibits during Kasumigaseki Tour Day for Children held in cooperation with the Ministry of Education, Culture, Sports, Science and Technology and other government agencies. We provide opportunities for children to observe wildlife not found in urban areas that inhabit rice fields, which are displayed in aquariums. These displays also showcase the importance of engaging in rice cultivation that preserves biodiversity.

Wildlife survey on rice fields

Kasumigaseki Tour Day for Children


A card game for learning about diversity distributed during Kasumigaseki Tour Day for Children


Exhibit panel

Participation in Junior Eco-Club Nationwide Festival 2017

On March 19, 2017, Mitsui Chemicals participated in the Junior Eco-Club Nationwide Festival 2017*. The Junior Eco-Club Nationwide Festival is an event where members who represent their community can introduce to each other the activities they have done through articles and drawings. The members also visit special booths set up by companies and interact with other members from around Japan. Aiming to realize a cohesive society in harmony with the environment, Mitsui Chemicals has operated a booth at this event since 2014, lending its support of the Junior Eco-Club Nationwide Festival’s main activity to help children learn more about the environment. On the day of the event, the Company introduced the children to its products that help protect the environment. We conducted a demonstration simulating ocean pollution cleanup measures using our high-performance oil adsorbent TAFNEL™ Oil Blotter™ to help participants to learn about biodiversity. Surprised by the oil adsorbent properties of TAFNEL™, the children’s eyes sparkled with delight while watching the demonstration.

Junior Eco-Club:
The Junior Eco-Club is a project run by the Japan Environment Association for the purpose of helping children participate in environmental protection and learn more about the environment. There are more than 2,100 Junior Eco-Club branches nationwide and around 120,000 children registered in fiscal 2016.


Junior Eco-Club Nationwide Festival 2017