QOL Improvement Contribution Value, Rose Value

The Group has set "health and happiness in an aging society" as a targeted future society vision. In moving toward the realization of that vision and to show what kind of value the Group can offer, we established the quality of life(QOL) improvement contribution value, or “Rose Value” in 2016.
We conduct evaluations of QOL improvement contribution value using our distinctive Rose Value Index in light of the needs of society, including the sustainability development goals (SDG) and associated targets. We certify as Rose Value those products and services that fall into any of the three contribution element categories, namely those that either respond to the declining birth-rate and aging population, extend healthy life expectancy, or respond to the food problem. Rose Value sets easy-to-understand criteria that are qualitative and that take the perspective of universal design, universal health coverage, food security and other issues. The value offered through product or service functionality or concept is carefully scrutinized to confirm if it contributes to meeting the criteria for raising QOL.

QOL Improvement assessment criteria Rose Value Index
Evaluation criteria
Respond to the
birth-rate and
aging population
Support for products, buildings, and spatial issues with regard to the lives of a broad range of people, including infants, children, expectant mothers, and those with disabilities
Enhancing comfort
in daily living
Provide products, buildings and spaces that take into consideration the needs of a variety of people
Enhancing nursing
and caregiving
Specialized nursing and caregiving is a component of “enhancing comfort in daily living”
Extend healthy
life expectancy
Maintenance of one’s own physical well-being, without dependency on daily and continuous medical or nursing care, and extension of lives with autonomous lifestyles
Support for physical
Assist, improve and heighten functions throughout the body, either directly or indirectly
Advancement of medical
and pharmaceutical fields
Raise the level of medical technology and service in every phases of health, from pre-symptomatic disease to illness
Or improve aspects of medicine functionality, quality and production
Help prevent
infectious diseases
Prevent or take action against infectious diseases
Improving accessibility
to nutrition and water
Simplify and/or improve production and/or the delivery of nutrition and water
Respond to the
food problem
Raising the level of food productivity, consumption without waste, and realizing worry-free, safe and stable supply
Enhancing food
Raise food yields as well as work efficiency; improve related equipment capabilities
Securing safe and
stable food distribution
Secure and raise the level of safety and stability in food distribution
Reducing food loss
and waste
Reduce waste from the perspectives of maintaining food freshness, extending “best-before date,” packaging for contents separation and compartmentalization, loss when shipping, and other factors
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